Alpha. The Beginning. The First. The Original.

Alpha Male. Originally used in observational studies of Wolf packs, and now applied to describe a variety of Male traits and behaviours.   

Whatever image the term 'Alpha Male' may conjure up in your consciousness, it is best used to describe the Men, your forefathers, who lived and died to ensure our survival. 

To survive, to bring humanity into the era we now enjoy, there was no scope for weakness and apathy. Natural selection saw to that. 

This was a time when Men didn't know how to be Men. They just were Men. Physically capable, mentally astute, protective fathers and adept providers. These were Alpha Males.

The Way of Alpha seeks to rekindle the spirit of these Men. Drawing on modern science and ancient wisdom, The Way of Alpha looks to forge an evolving reality of Masculinity.